PR & Marketing Manager  

Job Details

Category:

Other

Career Level:

Manager (Manager/Supervisor)

Experience:

5 Years

Required Qualification:

Degree/Masters

Requires Traveling:

No

Salary:

Salary Not disclosed

Salary Type:

Per Month

Total Vacancies:

1

Skills

innovationpropertymarketbrandinternaldatahoteloutletsegmentationtargetpositioningpublic relationsmarketingreachdrivingactivitieslinelead generationcampaignsbrand managementcorporate

Description

Job Summary

• Develop, manage and implement an innovation and competitive annual strategic plan for the property to set clear prioritization of resources against budget to grow market share, brand preference and total revenue.
• Leverage internal and external data, trends and insights to determine optimal hotel and outlet B2B and B2C segmentation, target identification per segment and competitive positioning against relevant competition.
• Develops a public relations program for the hotel based on its marketing goals Target specific markets and develop the public relations strategies to reach these markets.
• Managing and driving all marketing and public relations related activities for the hotel.
• Create and manage the marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity.
• Monitor and report on effectiveness of marketing communications.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant hotel functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.
• Hotel Experience in a similar role for at least 2 years a must.