Description
About Us:
Pallavi Puri is a renowned fashion brand known for its exquisite designs and high-quality clothing. With a commitment to creativity and elegance, we are seeking a talented Social Media and PR Specialist to join our dynamic team. If you are passionate about fashion, have a knack for crafting engaging content, and possess a deep understanding of social media and PR strategies, we want you to be part of our journey.
Position Overview:
As a Social Media and PR Specialist for Pallavi Puri, you will play a pivotal role in enhancing our brand presence and engaging with our target audience across various digital platforms. Your primary responsibilities will include content creation, community management, and PR activities that resonate with our brand's aesthetics and values.
Key Responsibilities:
1. Content Creation:
- Develop creative and compelling content for Instagram, Snapchat, Facebook, the official website, and other relevant platforms.
- Create visually appealing posts, stories, and reels that showcase our fashion collections, behind-the-scenes moments, and brand stories.
- Ensure consistency in tone, style, and brand messaging across all content.
2. Social Media Management:
- Manage and maintain Pallavi Puri's social media accounts, including daily monitoring, posting, and engagement with followers.
- Plan and execute social media campaigns to drive brand awareness, engagement, and sales.
- Analyze social media metrics and provide regular reports and recommendations for optimization.
3. Community Engagement:
- Foster a strong and loyal online community by responding to comments, messages, and mentions promptly and professionally.
- Identify and engage with influencers and brand advocates to collaborate on promotions and partnerships.
- Monitor social trends and customer feedback to adapt strategies and maintain a positive online reputation.
4. Public Relations:
- Develop and implement PR strategies to increase brand visibility and reputation.
- Build and maintain relationships with fashion influencers, media outlets, and key industry figures.
- Coordinate and oversee PR events, product launches, and fashion shows.
5. Content Calendar and Scheduling:
- Create and manage a content calendar to ensure a consistent posting schedule.
- Schedule and publish content on various platforms at optimal times for audience engagement.
6. Reporting and Analytics:
- Utilize analytics tools to track the performance of social media campaigns and PR efforts.
- Provide regular reports and insights to the management team for decision-making purposes.
Requirements:
- Bachelor's degree in Marketing, Communications, Fashion, or a related field.
- Proven experience in social media management for 3+ years with deep knowledge in content creation, editing software’s particularly for fashion brands.
- Proficiency in using social media platforms (Instagram, Snapchat, Facebook, Threads) and content creation tools.
- Strong understanding of PR strategies and media relations.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and aesthetics.
- Ability to work independently, meet deadlines, and adapt to changing trends.
- Knowledge of the fashion industry and current fashion trends is a plus.
Pallavi Puri is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us in building and launching the brand globally and taking your career and the Pallavi Puri brand to new heights.
