Business,Careers,Sales
5 Reasons Why Good Customer Service is Important
Faizan Idrees 08 Aug 2019 03:09 PM
Businesses know that by providing
positive experiences to buyers can dramatically impact their business growth
and it is indeed very beneficial for business too in this race of customer
service support now a days. But some time customer service just
takes back seat of the daily demands of running a business. In this article we
will discuss and review five reasons why good customer service is important for
every business.
1. Customer service provides value:
It provides value to the service.
Good customer service should focus on treating all customers well and alike,
answering their queries, and try to exceed their expectations. By doing this approach
it helps businesses engage customers and build strong relationships.
2. Retains Customers:
Retaining loyal customers is way
less expensive than getting new customers. Study shows that it costs about 6 to
7 times more to attract new customers than to retain existing customers. Satisfied
and loyal customers become devoted buyers when a business is trustworthy. It is
highly possible that existing customers will return to make new purchases. If a
customer has a pleasant experience with your brand, then there’s no reason for
them to look elsewhere. As discussed before, it’s a lot cheaper to retain an
old customer than to acquire a new customer. Loyalty is rooted in trust and
satisfaction, and customers can trust values of a brand.
Read also: Why
Sales is still the most Important Factor for Every Business?
3. Creates Endorsements:
Loyal customers always provide positive endorsements and reviews both offline and online too that can help businesses strengthen their brand. It has been researched and it shows that people often make purchasing decisions based on customer recommendations from family and friends, rather than on advertising ads, messages, emails, calls etc. Study revealed that
- More than 95 percent of customers will tell others about very good or excellent customer service experiences.
- About 70 percent would spend more money with a company that has excellent customer service.
- One fourth or 24 percent will return to businesses two or more years after a good customer service experience.
- Some 59 percent would try a new company to receive better customer service.
4. Prevents
business failure:
Study revealed that about
96% of American businesses close their doors within 10 years. One of the main
reason is poor customer service. Buyers become frustrated over small problems
that are not addressed from the businesses, such as unclear communication, very
slow follow up on questions, or ignored customer requests.
5. Reduces
employee turnover:
Employees wanted to work for company or businesses that encourage
and appreciate worker contributions, business
development, encourage new ideas and treat customers fairly and
squarely. When people work for any company that provides excellent customer
service, they are more engaged in their work and become more focal and do
advocacy for the business. They are more willing to stick with the company
through business’s challenging times.
Service
excellence and employee benefits
Customer
service excellence programs are very important in every business industry for
its growth including employee benefits and rewards to encourage them appreciate
them and keep employee’s motivation and devotion with the company, brand and
its services so these employee excellence programs must be adopted and
encourage in every company.
